About SENS ADVISOR

Integrated xP&A: Where Financial Modeling Meets Analytics

Jorge A. Arroyo — xP&A Consultant

With over 10 years immersed in finance and analytics, I saw a critical need among local businesses: the need to bridge the gap between complex financial planning and the wealth of operational data often locked away in separate systems. SENS ADVISOR was born from an idea to address this: to empower organizations by integrating these domains through expert Extended Planning & Analysis (xP&A) and full-stack enterprise application development that transforms how businesses manage their financial and operational workflows.

I mainly focus on designing and deploying cloud-based xP&A and Business Intelligence systems using Microsoft Azure, Power BI, and advanced Excel techniques, while also architecting sophisticated full-stack business applications with enterprise-grade security, role-based access control, and real-time data synchronization.

For the past 4 years, I've pursued AI and LLM research as a purposeful hobby to stay current with rapidly evolving technology and to rigorously test what works versus what doesn't in real business implementations. This is how I maintain a ground-truth understanding of AI's current capabilities and limitations which allows me to provide clients with realistic assessments of AI opportunities, honest guidance on implementation risks, and evidence-based recommendations for efficiency gains.

Professional Journey

Work Experience

2019 - Present

xP&A & Connected Planning Consultant

SENS ADVISOR

2018 - 2019

Financial Planning & Analysis Manager

Grupo Cabrera

2016 - 2018

Lead Financial Analyst for PROMESA

Public Corporation for Supervision and Insurance of Cooperatives

2015 - 2016

Executive Assistant to Comptroller

Government Development Bank for Puerto Rico

Education

2024

Advanced Valuation Certification

NYU Stern Executive Education

2023

MS, Big Data and Analytics

BarcelonaTech

2022

MS, Accountancy (Data Analytics)

University of Illinois Urbana-Champaign

2014

MPA, Government and Public Policy

University of Puerto Rico

2012

BA, History of the Americas

University of Puerto Rico

Core Services

Financial Modeling & Analysis

Comprehensive financial modeling solutions for strategic decision-making and business growth.

  • Integrated 3-Statement Models
  • Driver-Based Budgeting & Forecasting
  • DCF & Business Valuation
  • Scenario Planning & Sensitivity Analysis
  • Puerto Rico Private Company Valuation
  • Startup Financial Planning for Funding

Ideal for: CFOs, startup founders, investors evaluating PR opportunities, M&A transactions

Data & Business Intelligence

End-to-end BI solutions leveraging Microsoft Azure cloud platform for actionable insights.

  • Azure Data Architecture & Warehousing
  • ETL/ELT Pipeline Development
  • Power BI Dashboards & Reporting
  • Data Modeling & Governance
  • Custom Advanced Analytics
  • Predictive Modeling & Forecasting

Ideal for: Operations leaders, IT/BI heads, organizations with data silos, cloud migration projects

Get In Touch

Ready to transform your planning and analytics? Let's discuss your specific needs.

LinkedIn: Jorge A. Arroyo
Location: San Juan, Puerto Rico